our strategy, our planning
Credibility and Trustworthiness
After many years of working in very competitive industries we have come to the conclusion that a successful search campaign relies largely on the credibility and trustworthiness of a company. Because the nature of traditional SEO is to build keywords, back links, keyword rich content, and many other tricks, we realized early on that we had to create a system that would extract every aspect of credibility surrounding a company. Our system also examines the trustworthiness of a company, their customer service and their consumer protection policies.
Identifies Credibility, Expertise, and Trustworthiness
Our Credibility Review Process
RussellCraft has a proprietary tool called the Organic Search Tool Set which identifies a company's credibility, expertise and trustworthiness. We use 3rd party sources to verify the information provided. Our Credibility Review process ensures that our clients deserve better organic search rankings.
Honesty Will Lead to Increased Traffic
We have consistently seen over the years that the clients who focus on their credibility and trustworthiness are more likely to succeed in organic search. Companies that hire a team of search experts who incorporate traditional SEO tactics will eventually get in trouble with the search engines in one way or another. Our clients consistently increase traffic year-over-year by simply building an honest presence online.